I’m more of a gamer than I like to admit, and I’ve become more of a political junkie than I’m keen to acknowledge, so this story hit awfully close to home for me…but more so than I’ll likely let on. 

Current-generation game systems have become increasingly integrated with the ubiquitous nature of the Internet, so now, it’s becoming somewhat common for advertising to be downloaded into video games through on-line play time (or at least that’s how I understand it).  In-game advertising has the potential to become a good revenue generator as the target audience of gamers continues to grow.

That target audience of consumers is also a target audience of voters (well, at least in part), so advertising has taken a more political bent at least for a little while.

Of course, perhaps I should have suspected something was awry when I fired up the latest Madden game and noticed that city lights surrounding the home stadium for the Cowboys looked an awful lot like the Vegas Strip.